Retail

Since 1991, QualPro has completed more than one thousand MVT^® projects with over three hundred retail companies and has used the MVT Process to help retailers increase comp store sales, raise margins, improve profitability, and enhance shareholder value. Retail MVT projects typically increase comp sales by five to fifteen percentage points and allow management to improve overall company performance by testing up to thirty tactical and strategic changes and determining the impact of each change on comp sales and margins.

The MVT Process is invaluable in allowing managers to boost the effectiveness of their marketing campaigns and PR efforts. Our clients in retail include convenience stores, restaurants, apparel and accessories retailers, grocery retailers, general merchandise retailers, and other specialty retailers.

Capabilities

• Increase Sales & Revenue
      Maximize Comp Sales & Margins
      Increase Catalogue Sales
      Improve Advertising Media Mix
          - Catalogue
          - Internet
          - Direct Mail
          - Radio
          - TV
          - Billboards
          - Newspapers
          - Magazines
          - FSI
          - ROP
      Improve Merchandising Mix
      Improve Circulars
      Improve Pricing Strategy
      Improve Marketing Strategy
• Increase Productivity
      Boost Salesforce Productivity
      Revive Workforce Morale
      Improve Staffing
• Decrease Costs:
      Reduce Advertising Expenses

To learn more about QualPro's work in the retail industry, please contact us.