Political Campaigns & Fundraising

QualPro has historically used the MVT^® Process to identify actions that will reliably influence human behavior. In the private sector, those MVT efforts have focused on increasing sales, improving customer satisfaction, enhancing customer retention, decreasing employee turnover, and various other areas.

QualPro has recently expanded our process improvement expertise into the realm of public political elections. The MVT Process is now being used to successfully reelect public officials when running against tough opponents-and even to elect challengers in elections against long-term incumbents.

QualPro partners with clients to create winning campaign strategies and successful marketing tactics to raise essential funds to reach potential voters. Our consultants use the MVT Process to simultaneously test numerous improvement ideas and help political campaigners determine the most effective communication vehicles to reach their constituency. By determining which communication methods are most beneficial, campaigners can prioritize mail, email, phone, and face-to-face investments in political races to determine the best messages, slogans, graphics, formats, positive/negative campaign mixes, and targeting strategies for success.

The MVT Process has impacted the final election outcome in multiple election cycles at the state level by twenty percentage points.

To learn more about QualPro's work in political elections and fundraising efforts, please contact us.