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Company Name:Big Lots Highlights: Big Lots used QualPro's 12-Step MVT® process to ultimately achieve a $4.1 million weekly sales increase with a Gross Margin Return on Investment of 14 to 1. Information: The marketing executives of leading closeout retailer Big Lots sought to improve their marketing strategy by determining how specific advertising methods (involving television, newspaper, and radio) affected Big Lots' sales. Big Lots initially compared their sales and comp sales over a three-year period from 36 randomly selected Big Lots' stores and embarked on a 16-week MVT® process with QualPro. A selected project team began by formulating a series of improvement ideas to help determine the most effective radio stations, times of day, etc. for Big Lots to advertise. After three improvement ideas were selected to be tested, QualPro used MVT® to test 250 stores in 32 different markets and determine which of the ideas would be effective for Big Lots. Two of the initial ideas were selected for "refinement" testing and eventually implemented to result in significantly boosted comp sales. When combined, the two ideas increased Big Lots' weekly comp sales by $4.1 million and produced a Gross Margin Return on Investment of 14 to 1. 
Testimonial:"Thirty days after I got to Big Lots, I said we have to do this [MVT] and now. It was very important to our overall long term objectives...We are the best performing retail stock on the NYSE this year." Rob Claxton SVP Marketing Big Lots |
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Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |
