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Company Name:AutoNation Highlights: AutoNation has used MVT® to improve their print and internet advertising and help boost comp sales 9% over the trend line. Information: America's largest retailer of both new and used vehicles, AutoNation, employed QualPro's MVT® process in order to maximize the sales from their advertisement investment. AutoNation's broad range of MVT® efforts included everything from improving the effectiveness of their newspaper and internet advertising to determining the best mix of broadcast, print, and internet advertising expenditures. The MVT® process began by first identifying 34 potential improvement ideas that were practical, fast, and cost-free to implement and eventually subjecting them to MVT® experiments. QualPro's implementation of the right newspaper ads allowed AutoNation to discover which specific advertising methods would significantly boost their sales while lowering the cost. Overall, MVT® helped AutoNation to maximize their sales through print and internet advertising at the most efficient costs, while ultimately raising their comp sales 9% over their previous trend line. 
Testimonial:"Our conclusion was of all the things we have tried over the last six years nothing ever really did anything until we did MVT®. ...cost is nothing when you consider the value." Gary Marcotte SVP Marketing AutoNation |
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Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |
