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Financial Services Industry Success Stories Since 1982, QualPro has helped a broad range of financial services companies improve their results for acquiring new customers and selling more to existing ones. Financial Services Success Stories: Highlights Visa - Visa wanted to increase small business debit card usage among cardholders enrolled in its innovative Visa Extras loyalty program. Using the MVT® process, Visa identified the most effective communication stream based on a variety of cardholder characteristics and responses. Cardholder spending ultimately increased by twenty-one percent. Deluxe-Boeing Employees Credit Union - Deluxe and BECU, a $6.3 billion credit union, focused their MVT® effort on creating a superior customer experience. Deluxe-BECU experienced an average account balance increase of 224.5 percent for their members, a 6.1-percent lead rate increase. American Express - American Express turned to MVT® to reduce their voluntary cardholder attrition, increase consumer spending, increase cardholder transaction volumes, and improve program participation. MVT® experiments helped American Express achieve a twelve-percent increase in transaction volume, a seven-percent increase in consumer spending, and a five-percent increase in program participation. Allstate Insurance - Allstate used MVT® to evaluate multiple direct mail creative variables and determine which produced the strongest response to their customer cross-sell offer. Testimonial Video: Executives Describe Using MVT® to Improve Sales and Profits (12.1MB) Request More Information about QualPro's Services Is MVT® right for you? Schedule a no obligation conversation with an MVT® Expert. |
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Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 200,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2010, All Rights Reserved, QualPro, Inc. |