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The Wall Street Journal, Weapons Experts Help Solve Business Problems "Some problems in business - such as running a good customer service department in a department store, installing telecom equipment on schedule, or reducing waste in a factory - are so complex that is seems it would take a rocket scientist to figure them out." "That's where QualPro, a Knoxville, Tenn., consultancy founded by two former nuclear-weapons experts, comes in." "In as short a time as a few weeks, QualPro can get results that, by traditional means, could take a year to two. The usual way of evaluating any activity is to use the "Scientific Method," which changes only a single variable at a time." Request a reprint of the entire article. The Wall Street Journal, Home-Improvement Chain Puts Science to Work on Its Marketing "Many advertising decisions boil down to someone's hunch about what might work best. Lowe's, the nation's second largest home-improvement retailer, says it has found a way to eliminate some of that guesswork." "The North Wilkesboro, N.C., company 'slaughtered some sacred cows' and overturned a few long-standing ad practices as a result of tests it ran last year, says Dale Pond, executive vice president, merchandising and marketing...'We've got to be much smarter in the way we use our dollars,' Mr. Pond says..." "With the help of QualPro, Lowe's decided to experiment with the cover pages on its advertising circulars, which are stuffed into newspapers or otherwise delivered to between 30 million and 40 million homes about 25 times a year...Lowe's will save millions of dollars by eliminating practices found to have little or no effect on sales..." Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |