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Selling Power, Numbers Tell the Story "If you're like most good sales managers, you probably have dozens of great ideas for improving your sales force...sometimes instinct pays off, delivering stellar bottom-line results. At other times, well, perhaps those times are best forgotten." "But Art Hammer, a consultant with QualPro, Inc. of Knoxville, TN, says there is a better way...According to Hammer, most decision makers depend heavily on guesswork because they lack the time to sift through and test a range of options..." "Hammer's solution to this dilemma, called "multivariable testing" or MVT, involves far fewer tests but measures the results of the same number of options...Using the MVT method Hammer and QualPro have assisted in streamlining DuPont's chemical plants; doubled the results of Lowe's advertising efforts; shown PacBell how to quadruple sales of features like call waiting and return call; and even sifted through more than 500 options to help revamp the National Enquirer's cover design." Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |