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The New York Times, Enlisting Science's Lessons to Entice More Shoppers to Spend More QualPro Inc. of Knoxville, Tenn...It employs statistical techniques used in testing nuclear weapons to test different ideas at once. Take car dealers' ads with their catchy slogans and exclamation points like, "Clean sweep clearance this weekend only!" Even that garish genre has variations. Is it helpful to know the number of cars on the dealer's lot? Should the ad emphasize the price or the monthly payments or the interest rate on a car loan? Is it enticing to know that the Bankston Nissan dealers in Texas are part of AutoNation Inc., which has been on the Fortune magazine list of America's Most Admired Companies for four years in a row? AutoNation, a conglomeration of dealerships based in Fort Lauderdale, Fla., was indeed interested. It enlisted QualPro last year to test what combination of factors made for more effective newspaper ads. Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |