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Forbes, Shelf Smarts "When you walk into any one of the 626 Circuit City locations in the U.S., everything from the clothes the floorwalkers wear to how long you can get 0% financing has been studied and tweaked by statisticians relying on obscure mathematics developed during the Cold War to make atomic bombs." "The math is multivariable testing, or MVT, a way of testing dozens of variables simultaneously in real-life situations. Statistician Charles Holland first applied MVT to figure out why a certain atomic bomb part had a crippling 85% rejection rate in the late 1960s." "His privately held consulting firm, QualPro, in Knoxville, Tennessee, has long sold MVT tricks to manufacturers to detect assembly line problems. But using it to get a handle on the finicky shopper is a radical new step in retail, a business mostly run on gut instinct. In the past three years Holland has signed up chains such as Circuit City, Toys "R" Us, Staples and Lowe's..." "Circuit City, based in Henrico County, Va., has had jarring success with its statistical help. Two six-week studies in late 2000 and early 2001 let to changes that contributed an estimated $300 million in sales for the 12 months ended September 2002..." Request a reprint of the entire article. Forbes, The New Mantra: MVT® "...a Raychem Corp. subsidiary in Oak Ridge, Tenn., called Elo TouchSystems was losing $3 million a year making touch-sensitive computer screens for products like automatic teller machines...Raychem was ready to close the place...At a last resort, {Robert} Roeser send for a quality control consultancy, QualPro..." "What QualPro's statisticians did at Elo was apply the science of multivariable testing - MVT for short - to the company's business problems. Using the MVT discipline, a factory, a utility, a retail chain, a hospital or almost any kind of organization can experiment with how changes in its processes affect the outcome. By tweaking the inputs, the department gets a lower mortality rate, or the utility gets a faster collection of its accounts receivable." "You've never heard of MVT? You will. It's the natural outgrowth of the quality control movement that has swept across the business landscape in the past two decades. MVT picks up where quality control leaves off. It doesn't just tell you how to raise the quality of your output. It tells you how to do that cost-effectively...." Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |