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Financial Executive, Consultant Scores with Mathematical Modeling It's not necessarily easy to see how advanced mathematical principles could help make printed sales circulars more successful at lower cost. But that's just what happened at Lowe's Inc. and Staples Inc. after they brought in QualPro Inc., a Knoxville, Tenn., firm specializing in what it calls Multivariable Testing, or MVT® . Lowes's for instance, says it saved more than $50 million in advertising costs in a targeted campaign, while boosting sales. QualPro got its start in 1982 by working with manufacturing companies, says its founder, Dr. Charles Holland. Since that time, it has worked with more than 1,000 companies - many in the Fortune 500 and in all types of industries - and claims an impressive track record in bringing improvements. In fact, Holland said in an interview, if QualPro doesn't think it can generate five times the company's costs for its work in the first year, it won't take on an assignment. Holland concedes that the mathematics which uses matrix algebra, is "fairly complex." This allows the effects of each and every variable in a process - up to 20 or 30 or even more - to be studied independently of any other. (Request a reprint of the entire article.) Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |