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Continental, The Numbers Game, Multivariable Testing Scores Big "...Multivariable testing (MVT for short), a set of statistical methods for experimentation and analysis, has entered the corporate lexicon, thanks to a handful of scientists-turned consultants who have set out to teach Fortune 500 managers the value of methodical testing in improving business processes..." "In 1998, Deluxe Corporation became one of many companies that have learned to love MVT. The company, which makes many of the checks in use in the United States today, had been giving new checking account holders the same brochure for almost 20 years...a paltry 5% placed an order...QualPro, a consulting firm based in Knoxville, Tenn., specializes in solving business problems by using multivariable testing..." "By analyzing sales from the test brochure, QualPro helped Deluxe determine which variables really mattered. Eight months after starting the project, including five months of collecting test data, Deluxe had finally determined the right formula for the new brochure and saw a significant increase of targeted check-related products in the first year." "The growing list of companies that rely on MVT, also known as design of experiment (DOE) includes such organizations as DuPont, American Express, Boise Cascade, Circuit City and SBC Communications. MVT can successfully be applied across a wide variety of business situations including factories, retail stores, hospitals, utility companies and marketing departments of a number of industries..." Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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