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Chain Store Age, Solution Makes It Simple "Differences between marketing and merchandising are not uncommon, particularly when it comes to the mainstay of most retail marketing programs: the advertising circular. The number of products per page, the over all look, the tone of the copy - these are just a few of the items over which marketing and merchandising can clash as they labor to produce circulars that will drive sales. Faced with this very scenario, Staples, the nation's leading office-supply retailer, turned to a statistic-driven solution: multivariable testing (MVT®). A complicated mathematics technique developed during the 1940's, MVT® allows a company to test and measure the effectiveness of many changes in a procedure, service or operations (from a store layout to an advertising insert) at once, as opposed to trying them out one at a time. Many retailers have found it an effective technique to take the guess work out of their marketing decisions." Request a reprint of the entire article. |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |