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QualPro in the News Here is a selection of what leading publications are saying about QualPro. If you would like a full copy of any of the articles, please fill out a request form on the contact page indicating which articles are of interest to you. Forbes, Shelf Smarts In this article, Forbes magazine profiles QualPro's success with Circuit City stores. Using QualPro's MVT® methodology Circuit City earned $300 million in additional revenue at a time when they were losing market share. (more) Forbes, The New Mantra: MVT® Forbes profiles the origins of QualPro's MVT® methodology. MVT® is explained in simple terms. Success stories using MVT® are told from Raychem, Boise Cascade, DuPont, and Southwestern Bell Telephone. (more) The Wall Street Journal, Weapons Experts Help Solve Business Problems In this brief article, The Wall Street Journal talks about the advent of QualPro and QualPro's MVT® methodology. Co-Founders Charles Holland and Art Hammer are asked about the history of multivariable testing. The application to the service and financial industries is also discussed. (more) The Wall Street Journal, Home-Improvement Chain Puts Science to Work on Its Marketing This article profiles how Lowe's used QualPro's MVT® methodology to produce results from its circular. Dale Pond, executive vice president, merchandising and marketing, explains how MVT® was used to measure things that he once thought either couldn't be measured or would be too expensive to measure. The result, millions in savings by eliminating practices found to have little or no effect on sales. (more) Business Week, Finding a Better Way to Make Anything In this interview with founder of QualPro, Chuck Holland, Business Week finds out about QualPro's MVT® and clients applications of MVT®. Companies profiled include DuPont, Southwestern Bell and American Express among others. (more) The New York Times, Enlisting Science's Lessons to Entice More Shoppers to Spend More In this article, The New York Times profiles the use of MVT® by AutoNation for improving its newspaper advertising. Gary Marcotte, SVP of Marketing at AutoNation, comments on test results; "It's shown us that science can be more effective than gut." (more) NYSE Magazine, Proof is in the Test "The beauty of the MVT® process is that it uses your own ideas instead of coming up with new ones," Ed Mueller CEO of Williams-Sonoma explains. "In a nutshell, it enables you to test many business-improvement solutions simultaneously and discover those solutions that help and those that hurt." Adds Mueller: "I've never had a failure." (more) Investor's Business Daily, Mining for Golden Ideas Investor's Business Daily has spent years analyzing leaders and successful people in all walks of life. Most have 10 traits that, when combined, can turn dreams into reality. Each day, they highlight one. In this article, "#8 Mining for Golden Ideas", Investor's Business Daily interviews Charles Holland about bringing innovation to brainstorming. (more) Financial Executive Magazine, Consultant Scores with Mathematical Modeling Financial Executive Magazine profiles MVT® in an article entitled, "Consultant Scores with Mathematical Modeling". This article explores a side of QualPro and MVT® that few know. Read about the W. Edwards Deming connection, how QualPro got its start, some of the mathematics behind the MVT Process®, and even learn how a present day assessment visit works. Charles Holland's book, Breakthrough Business Results with MVT, is also mentioned as a great resource for those looking for the full stories behind the breakthrough results. (more) CFO.com, Need to Know Tech CFO.com profiles the top ten innovations that will have the biggest impact on business over the next five years. QualPro's Multivariable Testing (MVT) is number five. (more) The Economist, The Numbers Man This article focuses on the success MVT® can have on sales processes. Art Hammer with QualPro is interviewed on how MVT® allows a systematic approach to decision making. (more) The Chicago Tribune, Statistical Method Helps Boost Bottom Lines, Batting Averages In this article, The Chicago Tribune profiles how QualPro founder Charles Holland has used MVT® to improve everything from the bottom lines of industry leading companies such as SBC and Pactiv Corporation to the batting averages of the #1 ranked Under 14 baseball team in the nation. "You can use MVT® to improve almost anything," said Holland, whose new book, "Breakthrough Business Results with MVT" (John Wiley & Sons, $29.95), was released in March. (more) Chain Store Age, Solution Makes It Simple In this article, Chain Store Age talks about how MVT® has helped leading retailers make better decisions. "The first place most retailers tend to apply MVT® is advertising...another popular target is a chain's media allocation." "Many retailers have found it an effective technique to take the guess work out of their marketing decisions." The nation's leading office-supply retailer, Staples, used MVT® to develop the most effective advertising circular possible, while Lowe's used MVT® to measure the effectiveness of its media allocation. (more) Selling Power, Numbers Tell the Story Selling Power interviews consultant, Art Hammer with QualPro about how MVT® can be used in sales processes. Examples are given with DuPont, Lowe's, PacBell and National Enquirer among others. Detailed examples are given on how to apply MVT® to sales in various industries. (more) Sales and Marketing Management, Turning Small Ideas into Big Results This article profiles QualPro's success with Pacific Bell Telephone Corporation's consumer markets division. Using MVT®, Pacific Bell increased sales per representative in a call center handling 30 million customer calls a month. (more) Sales and Marketing Management, Setting Sights with Statistics Southwestern Bell Telephone's Western Oklahoma sales region was the last in sales compared to other regions. Robert Clyne, district manager of business sales attended a QualPro course that offered a solution to test ideas for improvement. To Clyne's surprise, the ideas taught to him in sales and marketing courses were not the ideas that sold product to the customer. After implementing QualPro's methodology, Clyne's group increased sales by $1.5 million and jumped to second place in total sales for all of Southwestern Bell. (more) Industry Week, BASF Breaks Through with Statistics Industry Week writes about QualPro's many successes with BASF spanning a decade. One success profiled involves a 500-acre BASF plant in Freeport, Texas where a troubled 41-year old process for producing cyclohexanone yielded a savings of $742,000 annually and a one time cost savings of $750,000. (more) Chemical Week, Rapid Adjustment, Statistical Attack on Manufacturing Chemical Week profiles successes achieved using QualPro's MVT® by companies such as BASF, International Specialty Products (ISP), Dyno Nobel, DuPont and Witco. (more) Chemical Market Reporter, QualPro Employs Statistics for Process Improvement This article defines QualPro's MVT® methodology with an interview with Art Hammer, QualPro Consultant. Success stories using MVT® are given for QualPro clients E.I. DuPont and LaRoche Industries. (more) Continental, The Numbers Game, Multivariable Testing Scores Big Continental's flight magazine profiles a success story about Deluxe Corporation's use of QualPro's MVT® to increase the number of check orders from new customers who were given a 20 -year old brochure. MVT® allowed Deluxe to redesign the brochure resulting in a significant increase in sales. Other companies profiled include DuPont and Champion International Corporation. (more) Packaging Digest, Strategic Testing Stops Leaky Litter Cartons In Their Tracks Packaging Digest describes the difficulties in a sealing process for Oil-Dri Corp. After receiving reports that its cartons of Cat's Pride cat liter were leaking product on store shelves, Oil-Dri Corp. employed QualPro's MVT® to fine tune the process, increase productivity by 35% and save $125,000 per year in glue costs. Using data versus opinions also tremendously raised morale in the plant. (more) Pulp & Paper, Amazing Improbabilities This Pulp and Paper cover story explains how Lincoln Paper & Tissue (LP&T) emerged from bankruptcy to install Maine's first tissue machine in 20 years. Faced with the challenge of cutting production costs and solving quality issues, LP&T turned to QualPro's MVT® Process to deliver innovative improvements. (more) Pulp & Paper, Optimization Method Improves Paper, Pulp Processes at Boise Cascade This article details the QualPro Eight Step Procedure and QualPro's MVT® as applied to two processes with Boise Cascade. The first process profiled is improvement of Boise's J3 machine for CD stiffness and formation. The result was improved stiffness and a savings of approximately $2 million. The second improvement profiled was with one of Boise's pulp mills. The result of the MVT® provided an estimated savings of $5.1 million per year. (more) Stores, Lowe's Uses Multi-Variable Testing to Improve Promotion Programs In this article, Stores profiles how Lowe's successfully implemented QualPro's MVT® to increase sales and reduce costs. (more) Stores, Road Testing Ideas In this article, Stores profiles how Bridgestone/Firestone successfully implemented QualPro's MVT® to increase sales and reduce costs. MVT® was used to help Bridgestone/Firestone find programs with real traction. (more) Success Magazine, Productivity Blitz This article profiles the origins of MVT®, the need in 1943 for Britain's Royal Air Force to improve antiaircraft shells that brought down Hitler's bombers. Also profiled are successes from Evans Clay Company, DuPont and American Media Inc. who used MVT® to improve core processes. (more) The Los Angeles Times - Business Experiment with effect of pricing In this Los Angeles Times Karen Klein Q &A business article, QualPro's Vice President of Operations, David Cochran, was asked to answer the question, "will my sales decline if I raise prices in this economy?" His answer, "You won't know for sure unless you try." (more) The Salt Lake Tribune, Business Insight - Surviving a Downturn The Salt Lake Tribune interviewed QualPro's CEO, Charles Holland, about how companies can get through an economic slowdown and avoid traps. Holland answers four questions: What's your best advice for surviving a business downturn? What is the Multivariable Testing process? Why is it a myth that sales will decrease when prices go up? And what are other business traps? (more) AM New York, Looking Twice at 'Good Business' In this AM New York business article, 'Looking twice at 'good business', QualPro's President, Dr. Charles Holland, author of "Breakthrough Business Results with MVT" warns that much of what you may consider to be good business sense could actually create negative results. (more) White Paper: Business Myths May Be Destroying Your Shareholder Value This white paper shows how MVT® has been used by some of the world's most successful service companies to improve shareholder value by rapidly eliminating harmful business practices that were once considered givens, self-evident truths, and sacred cows. Two decades of scientific research involving over 1000 companies has exposed many of the commonly accepted truths of American business as MYTHS. QualPro studies show that myths are embedded in the decision-making processes of every organization. Think You Know Your Business? Think Again(more) |
Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 100,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in as short as 12 weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing® by QualPro.
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QualPro, Inc. • P.O. Box 51984, Knoxville, Tennessee 37950 • 800.500.1722 • 865.927.0491 • 865.927.0495 fax © 2006, All Rights Reserved, QualPro, Inc. |