The Challenge
The president of a multi-billion dollar retailer was worried. While sales were growing, a key competitor's were growing even faster.
- The executive team had lots of ideas as to how to make the company grow faster.
- Unfortunately, they could execute only a limited number of actions.
- They did not want to rely on the "best guesses" of their experts to determine the actions.
- Since they knew that testing every idea would take far too long, MVT® was the perfect solution.
The Approach - The MVT® Process
- QualPro consultants thoroughly analyzed seven years of historical data.
- They brainstormed with employees throughout the organization.
- Hundreds of ideas were generated as to how to grow sales and profits.
- The long list of ideas was then narrowed to the 25 that were practical, fast and cost free.
- QualPro helped the company construct and execute an MVT® experiment that determined the impact of all 25 ideas with only 28 test recipes.
Testing every combination of the 25 ideas would have required almost 34 million tests and taken several lifetimes! Using MVT® experimentation, the company was able to test only 28 of the 34 million potential combinations to reveal the best solution.
Click To Choose Your Solution
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